It’s very apparent that the Wii console sells so well because of it’s appeal to many, not just the so called gamers. With its Gamecube game system, Nintendo realized that a lot more people will buy if you target young kids, families, adults who want to play but are not addicted to video games. A basic, fun system will undoubtedly sell many more than the high end boxes that only appeal to hard core video game fans.
This has paid off big time for Nintendo. A couple years running now, they have been the top selling console and have multiples games in the top five sales as well. They hit their first home run with the Wii controller that is motion sensitive and allows players to just wave it in the air to move the characters on the screen. All ages from a four year old to a senior can certainly do that. This has made an all age attraction for Nintendo. The Wii Fit balance board has also been a big seller along with the Wii console and Wii Fit bundle. They continue to be off the charts with sales. Nintendo has been able to reach an audience that wants a fitness routine without playing a video game. This certainly separates them from the rest. Essentially, once players have a taste of the Wii Fit, they’ll also want to try some games. Why not? It’s fun, they’ll have all the equipment, and it’s something they can play with family and friends when they’re not working out.
The fun features definitely make the Wii console an entertainment value. Nintendo has the Wii Shop Channel, which allows owners to download games online, and play right away. At $10 and $20 these are incredibly affordable and can be purchased right online with a credit card, or by purchasing a Wii Points card at a local store. Lately the Wii also got access to the Netflix streaming video service, for Netflix subscribers. Anyone with a Netflix service subscription can download movies, documentaries and television shows for immediate streaming through their Wii system. This requires a wireless home network, which many households have today. By offering this feature the Wii console is now a complete entertainment center.
The highly anticipated new games in the Zelda series that are soon to be coming out, will only add to the appeal of the Wii. It’s rumored to be a high definition component. With all that Nintendo has to offer it continues to amaze and both audiences and retailers alike.